Job title: Assistant Channel Marketing Manager
Job type: Permanent
Emp type: Full-time
Salary type: Annual
Salary: negotiable
Job published: 2019-11-27
Job ID: 31063
Contact name: Hunters International
Contact email:

Job Description



Channel Marketing Manager



Consumer Electronics




Reporting to

No. of Subordinates







  • Develop Local Launch Plan for NPD ensure 4R (Right Store, Product, Display, People) retail strategy and action plans are well defined and communicated clearly to Sales and Trade
  • Develop and ensure Retail Index Standard (RIS) by channel and store in related to each product proposition
  • Develop all BTL POSM in related to store sell out promotion and ensure all CI and brand identity are aligned with Corporate Marketing
  • Engage with Field force to ensure all the retail marketing BTL execution is implemented timely and flawlessly
  • Propose customize sell out mechanics based with PM and Sales for selected account / regions
  • Work closely with innovation design team to ensure the display segmentation & guideline deliver the appropriate visibility strategy
  • Be the category display and design gatekeeper with HQ to ensure right adaption of category / range display and localize the Merchandising and Display guidelines (generic and new store planograms)
  • Analyze and execute right model mix for selected Strategic and Growth accounts (A, B stores) with well define SKU focus and prioritization
  • Work closely with retail planning team to analyze channel mapping information by store / segment and develop relevant channel strategy by Store Segments.
  • Work closely with PM team & MDF team for Short and Mid-term Budget Planning in related to Strategy launch BTL and POSM activities with full overview of Marketing Activities calendar



  • Candidate must possess at least a Bachelors Degree, Professional Degree, Marketing, and Business Studies/ Administration / Management, Economics or equivalent.
  • At least 6-7 year(s) of marketing / trade marketing experience in consumer electronics / FMCG or any relevant industry
  • Good knowledge in Microsoft Excel and Power Point
  • Strong analytical, business acumen, good negotiation and communication skills
  • Project / Programs Management Experience
  • Highly adaptable and able to work independently
  • Committed to work and passion in retail
  • Able to work in fast pace and results driven working environment