Job Description
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Position |
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Channel Marketing Manager |
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Industry |
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Consumer Electronics |
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Location |
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KL |
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Reporting to No. of Subordinates |
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Manager 2
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Responsibilities |
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- Develop Local Launch Plan for NPD ensure 4R (Right Store, Product, Display, People) retail strategy and action plans are well defined and communicated clearly to Sales and Trade
- Develop and ensure Retail Index Standard (RIS) by channel and store in related to each product proposition
- Develop all BTL POSM in related to store sell out promotion and ensure all CI and brand identity are aligned with Corporate Marketing
- Engage with Field force to ensure all the retail marketing BTL execution is implemented timely and flawlessly
- Propose customize sell out mechanics based with PM and Sales for selected account / regions
- Work closely with innovation design team to ensure the display segmentation & guideline deliver the appropriate visibility strategy
- Be the category display and design gatekeeper with HQ to ensure right adaption of category / range display and localize the Merchandising and Display guidelines (generic and new store planograms)
- Analyze and execute right model mix for selected Strategic and Growth accounts (A, B stores) with well define SKU focus and prioritization
- Work closely with retail planning team to analyze channel mapping information by store / segment and develop relevant channel strategy by Store Segments.
- Work closely with PM team & MDF team for Short and Mid-term Budget Planning in related to Strategy launch BTL and POSM activities with full overview of Marketing Activities calendar
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Requirements |
- Candidate must possess at least a Bachelor’s Degree, Professional Degree, Marketing, and Business Studies/ Administration / Management, Economics or equivalent.
- At least 6-7 year(s) of marketing / trade marketing experience in consumer electronics / FMCG or any relevant industry
- Good knowledge in Microsoft Excel and Power Point
- Strong analytical, business acumen, good negotiation and communication skills
- Project / Programs Management Experience
- Highly adaptable and able to work independently
- Committed to work and passion in retail
- Able to work in fast pace and results driven working environment